It’s cleanliness, according to a survey of 1,000 people released by the Chubb Group of Insurance Companies in 2011. A whopping 43% chose that, meaning that a dirty bathroom, dust and maybe bedbugs are more pressing concerns than price (23%) and location (19%). The survey was conducted by CARAVAN ORC International, an independent public opinion and market research firm, this month.
I am surprised that security (11%) ranked so low. As a female who often travels alone, that’s really important to me. The other 6% of participants didn’t choose any of the options or didn’t care, meaning that some may rank free Wi-Fi or breakfast No. 1 (as I suspect some Hotel Check-In readers would do).